Last Updated: November 2026
Waterfall & O'Brien Ltd. is committed to protecting your privacy and handling personal information responsibly.
This Privacy Notice explains what information we collect, how we use it, how we protect it, and the rights available to you.
This Notice applies to all websites and online services operated by Waterfall & O'Brien Ltd., including EtchantsUK and Aerospace.
Waterfall & O'Brien Ltd. is the data controller responsible for processing personal information collected through our websites and business activities.
Email: info@waterfallobrien.com
We may collect personal information that you provide directly to us, including:
Customer, supplier, sales, purchasing and support information may be processed and stored within Waterfall & O'Brien Ltd.'s internal business management systems.
This information is used for order fulfilment, customer support, technical assistance, document management, regulatory compliance and general business administration.
When you visit our websites, certain information may be collected automatically, including:
This information helps us maintain website security, analyse website performance and improve the user experience.
We may use personal information to:
We process personal information where:
Where you have requested information from us or subscribed to updates, we may contact you regarding:
Marketing communications are managed directly by Waterfall & O'Brien Ltd. through our own business systems. We do not use third-party marketing platforms for routine customer communications.
You may withdraw consent or unsubscribe from marketing communications at any time by contacting us directly.
We do not sell personal information.
We may share information with trusted third parties where necessary to operate our business, including:
Our websites use Google Analytics to help us understand how visitors use our websites and to improve website performance, content and usability.
Google Analytics may collect information including pages visited, browser type, device information, approximate geographic location and time spent on our websites.
The information collected is used for statistical analysis and website improvement and is not used by Waterfall & O'Brien Ltd. to personally identify individual visitors.
We maintain reasonable technical, organisational and administrative safeguards designed to protect personal information against accidental loss, unauthorised access, misuse, disclosure or alteration.
While we take security seriously, no website, system or transmission of information over the Internet can be guaranteed to be completely secure.
Personal information is retained only for as long as necessary for the purposes for which it was collected, including legal, regulatory, accounting and business requirements.
You may request:
Requests relating to personal information should be submitted using our Contact page or by emailing us directly.
Our websites use cookies and similar technologies to support website functionality, analyse traffic and improve user experience.
Further information can be found within our Cookie Policy.
Our websites may contain links to third-party websites.
Waterfall & O'Brien Ltd. is not responsible for the content, availability or privacy practices of external websites.
Our websites and services are intended for business and professional use. They are not directed towards individuals under the age of 18.
This Privacy Notice may be updated from time to time to reflect changes in legal requirements, business practices or website functionality.
The latest version will always be published on this page.
If you have questions regarding this Privacy Notice or wish to exercise your data protection rights, please contact:
Waterfall & O'Brien Ltd.
Email: info@waterfallobrien.com
Privacy-related enquiries and complaints are managed through our internal customer support and ticketing systems to ensure appropriate investigation and response.